Dr. Julie Moulard, an associate professor of marketing at Louisiana Tech University, discusses her academic journey from mass communications to marketing, her research on consumer suspense, and her current focus on brand authenticity. She explains the three types of authenticity: true to ideal, true to fact, and true to self, and how they apply to […]
111. John Worsencroft: The Heart of Who We Are
Dr. John Worsencroft recently became the director of Louisiana Tech University’s School of History and Social Sciences. In this new role, he’s learned to get the most out of both his passion for teaching in the classroom and his administrative duties to the School and to the College of Liberal Arts. He spends this episode […]
110. Cami Geisman: New Roots
When Louisiana Tech President Jim Henderson took office at the start of 2024, his longtime UL System office colleague Cami Geisman and her family joined in the journey to Ruston, Louisiana. Geisman, Tech’s executive VP for external affairs, spends this episode talking about the move to Tech being her first ever move from her hometown […]
109. Cade Jordan and Reagan Patrick: Union Board is Unique
Students Cade Jordan and Reagan Patrick, the current LA Tech Union Board president and vice president, are both involved, dedicated, and hardworking students with bright futures. Managing their extracurriculars on top of their busy senior years isn’t always easy, but they take the time on this episode to explain why Union Board and the events […]
108. LA Tech Homecoming 2024: Family Reunion
Let Dr. Heath Tims reintroduce himself in his new engagement-focused role and break down the ideas behind the latest iteration of Louisiana Tech’s Homecoming. He discusses the community-focused mindset behind the structure of this year’s events, the details of some of the highlights of Homecoming Week, and the goal of the Alumni Association to connect […]
107. Joanna Ward: Bulldog Since Birth
Associate Professor Joanna Ward was born into a Louisiana Tech lineage. Ruston, LA was always going to be her first and only choice to pursue her education. It’s no surprise, then, that she now dedicates her time to enriching the lives of her students and pushing the health informatics and information programs at Tech further […]