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Dr. Julie Moulard, an associate professor of marketing at Louisiana Tech University, discusses her academic journey from mass communications to marketing, her research on consumer suspense, and her current focus on brand authenticity. She explains the three types of authenticity: true to ideal, true to fact, and true to self, and how they apply to brands and social media influencers. Moulard emphasizes the importance of experiential learning in marketing education and discusses the rise of personal brands, and she also highlights the evolving dynamics between brands and influencers.
Marketing at Louisiana Tech: business.latech.edu/undergraduate-programs/marketing/
Website: 1894.latech.edu/beyond/
Email: 1894@latech.edu