Dr. Julie Moulard, an associate professor of marketing at Louisiana Tech University, discusses her academic journey from mass communications to marketing, her research on consumer suspense, and her current focus on brand authenticity. She explains the three types of authenticity: true to ideal, true to fact, and true to self, and how they apply to […]
99. Merix Gooden: Capturing Creativity
Louisiana Tech Class of 2019 graduate Merix Gooden has more than made a name for himself in the photography and videography scene. He’s made connections that have allowed him to put his camera on subjects like star NBA players Luka Doncic and Kyrie Irving and iconic musicians Drake and Lil Wayne. His self-published content has […]
74. Jessica George: Helping Students Find Their Path
Thanks to Jessica George, the students who come through Louisiana Tech’s College of Business have a reliable guide to help them discover and act on their passions, motives, and career goals. In this episode, Jessica discusses the fulfillment she finds in her role and how it’s helped to build relationships between employers and Louisiana Tech […]
Cunninghams support scholarships for African-American students in College of Business
Dr. Bob and Mary Cunningham of Bossier City made a $150,000 gift to benefit Louisiana Tech University’s College of Business as a part of the University’s Forever Loyal Campaign. Their gift supported the Dr. Bob and Mary Cunningham Scholarship Fund, building and technology upgrades, and programming within the College.