Dr. Julie Moulard, an associate professor of marketing at Louisiana Tech University, discusses her academic journey from mass communications to marketing, her research on consumer suspense, and her current focus on brand authenticity. She explains the three types of authenticity: true to ideal, true to fact, and true to self, and how they apply to […]
105. Chris Martin: Business is Booming
Interviewed by guest host LeAnn Waldroup from the College of Business, Dean Chris Martin recounts the stops in his career that brought him to Louisiana Tech and talks about all things COB. He shares details on the College’s sky-high placement rates and the sustained growth and success of their programs. He gets excited about new […]
90. Marcia Dickerson: Everybody Needs Good Managers
Dr. Marcia Dickerson, the Francis R. Mangham Endowed Professor of Management in the College of Business, knows that management is a make-or-break area of business for all entities. She discusses her 20-year Louisiana Tech career, her passion for human resources and her beginnings in HR, and how the students she serves and the faculty she […]
74. Jessica George: Helping Students Find Their Path
Thanks to Jessica George, the students who come through Louisiana Tech’s College of Business have a reliable guide to help them discover and act on their passions, motives, and career goals. In this episode, Jessica discusses the fulfillment she finds in her role and how it’s helped to build relationships between employers and Louisiana Tech […]
42. Bill McCumber: Tech Means Business
Dr. Bill McCumber keeps his finger on the pulse of the finance world, and his roles at Louisiana Tech make him an important figure in the ever-evolving College of Business. In this episode, he talks about the Student Managed Investment Fund (pronounced “smif” for fun) and the growth it has experienced thanks to the efforts […]
30. Patrick Scott: Keeping it REAL
College of Business professor Dr. Patrick Scott joins Tonya Oaks Smith on this week’s episode to talk about everything from growing up as a drummer to creativity in the field of economics. He also discusses the annual Regional Economic Analysis of Louisiana (REAL) Report, an in-depth quarterly project completed by economics students and faculty that […]