Dr. Julie Moulard, an associate professor of marketing at Louisiana Tech University, discusses her academic journey from mass communications to marketing, her research on consumer suspense, and her current focus on brand authenticity. She explains the three types of authenticity: true to ideal, true to fact, and true to self, and how they apply to […]
101. Kyle Kavanaugh: Recruit Everyone Every Day
Louisiana Tech alum and current Senior Associate AD Kyle Kavanaugh bleeds Tech blue. He’s lived through a career that’s led him to athletics marketing, but his background in coaching and teaching is what’s laid the groundwork for his success. In this episode, he discusses lessons learned from leading and the importance of “the people” in […]
6. Louis Zmich: The Art of the Sale
Each of us buys and sells, in some way, most every day. Social distancing has changed the way we interact with each other, including the way we buy and sell products. This interview was produced before the mid-March quarantine began, but the topic – the who, what, when, where, and why of sales – is […]